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Spotlight on River Falls, WI

River Falls.....so much more than a College Town!

River Falls, Wisconsin, often lauded for its prestigious university, is more than just a college town. While the University of Wisconsin-River Falls undoubtedly adds vitality and academic excellence to the community, this charming city offers a myriad of attractions and benefits that extend well beyond its campus borders. From its rich history to its scenic landscapes and thriving local economy, River Falls stands out as an exceptional place to live, regardless of one's connection to the university.


  1. A Historic and Welcoming Community: River Falls boasts a rich history that is proudly preserved in its well-preserved downtown district. Strolling through the city's streets reveals a tapestry of historic architecture, showcasing the city's heritage and providing a unique sense of character. Residents are warmly welcomed into a tight-knit community that embraces new arrivals and fosters a sense of belonging.
  2. Natural Beauty and Outdoor Recreation: Nestled among rolling hills, lush valleys, and the picturesque Kinnickinnic River, River Falls is a haven for nature lovers. The surrounding landscapes provide breathtaking scenery, with numerous parks and trails inviting residents to explore and unwind. From scenic hikes in Glen Park to fishing and boating along the river, outdoor enthusiasts can revel in the abundant recreational opportunities available throughout the year. River Falls showcases nature's wonders at its doorstep, offering a peaceful retreat from the daily grind.
  3. Diverse Economy and Entrepreneurial Spirit: While the university plays a significant role in the local economy, River Falls is also home to a diverse range of businesses and industries. From thriving retail establishments and restaurants to manufacturing companies and innovative startups, the city's economy is marked by its resilience and entrepreneurial spirit. This diverse economic landscape provides ample employment opportunities and ensures the city's stability and prosperity.
  4. Excellent Education and Lifelong Learning: The River Falls School District encompasses a range of public schools, including elementary, middle, and high schools, providing comprehensive education for students of all ages. The district is known for its dedicated teachers, supportive staff, and a commitment to nurturing a love for learning!
  5. Strong Sense of Community and Cultural Enrichment: River Falls embraces a vibrant arts and cultural community. The city hosts a variety of events throughout the year, from art exhibitions and theater productions to music festivals and farmers' markets. The River Falls Community Theatre, local art galleries, and the Kleinpell Gallery provide platforms for artists to showcase their talents, while community organizations and clubs offer numerous avenues for residents to get involved and make lasting connections.
  6. Amenities for families: The city has lots of amenities for families, including a splash pad and swimming pool at Glen Park. The splash pad is designed specifically to be family-friendly! The gorgeous park also has many large trees, grass, paths, playground equipment, and Pickleball courts.


River Falls, Wisconsin, is much more than a college town. It exudes a distinct charm, offering a warm and welcoming community, surrounded by stunning natural landscapes and a diverse economy. While the university is undoubtedly an asset, River Falls stands on its own, providing residents with a high quality of life, exceptional educational opportunities, and a strong sense of community spirit. Living in River Falls means enjoying the best of both worlds—access to academic resources and cultural enrichment, along with the tranquility and beauty of a small town.

May 2, 2023
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